So... Who cooked this up?

White innovation is an R&D company, whose mission is to create leading patented products for Israeli manufacturing companies seeking a strong edge and a clear added value in the international market.

We are a team of experts from diverse and various fields (engineers, designers, scientists…) joined together to create ground breaking technological products through unique multidisciplinary teamwork. Prior to developing “Genie”, the companies we developed for went on to become independent and leading in their fields, such as: Sitala, Tulip and more.

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Ayelet Carasso
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Dan Ariely
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Doron Marco
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We truly believe that Genie will succeed in revolutionizing the world’s food industry and the way we all consume food.

Revolutionizing the world, one bite at a time!

We truly believe that Genie will succeed in revolutionizing the world’s food industry and the way we all consume food.

Imagine a greener world with no food waste creating less and less pollution, imagine a world where better and healthier food is available to more people - significantly lowering health problems…

imagine the ability to eat personalized food that fits each one of us its own microbiome - the possibilities are positively endless!

Seems like a dream right?

Well we believe that it all starts from that one little pod, and that little pod…

will grow to become a full grown REVOLUTION!

If you share the same dream, you’re welcome to join us.

genie

We truly believe that Genie will succeed in revolutionizing the world’s food industry and the way we all consume food.

genie